Around 140 years of brand success.
At the beginning of the company's history in 1876, we meet a 28 year-old merchant who was interested in science – Fritz Henkel. On September 26, 1876 he and two partners founded the company Henkel & Cie in Aachen and marketed his first product, a universal detergent based on silicate.
During the following years, this German family of entrepreneurs and thousands of their employees built Henkel into a global company.
Looking back on nearly 140 years of success, Henkel’s vision is to become a global leader in brands and technologies. Henkel already holds globally leading market positions both in the consumer and industrial sector today and is well known for brands such as Persil, Schwarzkopf and Loctite. The company is organized into three globally operating business units: Laundry & Home Care, Beauty Care and Adhesive Technologies. The Dax-30 company is headquartered in Düsseldorf, Germany and proud of its 47,000 Employees from more than 120 nations worldwide. Henkel is globally active and has as strong presence in emerging markets.
Laundry & Home Care
Generations trust in Henkel – your expert in washing and cleaning.
The Laundry & Home Care business unit is the cornerstone of Henkel’s success story: It all started with a product from this business sector. In 1876, Fritz Henkel founded the company Henkel & Cie in Aachen, Germany. The company’s first product was a laundry detergent based on sodium silicate, named “Universal-Waschmittel” (universal detergent).
Since then, this branded consumer goods business has grown into a globally active unit with well-known brands, such as Persil, Purex or Pril. For consumers around the world, our brand names have become an integral part of their daily lives. In the markets of relevance to us, our Laundry & Home Care business sector enjoys leading positions on a worldwide scale.
Henkel Beauty Care holds leading market positions worldwide, and its brand-name products business is continuously expanding. The business unit develops, produces and sells numerous successful high-quality products (hair, body, skin and oral), which are available in 150 countries worldwide.
Beauty Care is active in the Branded Consumer Goods as well as the professional Hair Salon business. In the Branded Consumer Goods business, we want to continue expanding our innovation leadership in the mature markets in order to further grow our share there. In the Hair Salon business, we are continuing our globalization strategy, with particular focus on stimulating our emerging markets. We hold leading market positions in all of the international market segments. Henkel Beauty Care stands for brand-name products in the fields of hair colorants, hair styling, hair care, body care, skin care, and oral care. Schwarzkopf Professional is among the world’s three leading suppliers of hair salon products.
Henkel is the leading solution provider for adhesives, sealants and functional coatings worldwide. We offer a comprehensive portfolio of tailor-made solutions for our customers and of high-quality consumer products. Our global team of experts partners with customers to deliver best-in-class service. Our powerful innovations and leading technologies under top-brands such as Loctite create sustainable value for industrial customers, consumers and professional users.
Our industrial product portfolio is organized into five Technology Cluster Brands - Loctite, Bonderite, Technomelt, Teroson and Aquence. For consumer and professional markets, we focus on the four global brand platforms Pritt, Loctite, Ceresit and Pattex.
Home, school & office
Name Henkel is a synonym for innovation, leading quality and highest level of professionalism in manufacturing adhesives for home, school and office. Its leading brands can be found all over the world and people trust them All our products and brands are bonded with the same string: Henkel provides easier and better life with its brands.
Loctite is a leading brand for solving all kinds of needs for immediate gluing.
Pattex products are used in joiner's workshops for combined gluing of wood with other different kinds of materials for many decades.
Pritt offers a range of products for home , school and office usage. Glues, tapes, KidsArt, corrective products and products for fixing are just a part of Pritt assortment.
Ceresit STOP moisture guards your home against excessive moisture in the room.
"Henkel - Excellence is our Passion" is a commitment that unites all of us who work at Henkel.
Our claim expresses our ambition: striving for the very best in everything that we do. This applies not only to the products and technologies that we develop for our customers but also to our internal processes. The goal to take leading positions in a highly competitive environment is shared by everyone at Henkel, irrespective of the business unit, function or country in which they work. And our employees will always put their passion, pride and enthusiasm into making this happen. Conveying this attitude to our internal and external audiences is the task of our claim.
Our corporate culture and our vision, mission and values unite our diverse workforce and provide standards for how we conduct our business. Globally binding behavioural rules are specified in a series of codes. They provide guidance for the behaviour and actions of our employees in all business areas and cultures in which we operate.
Vision & Values
Our vision and our values guide the choices and decisions our employees make every day. A shared vision and actively promoted values generate a feeling of unity and offer us guidance in the performance of our everyday work. Around the world, our vision and values serve as a bond, enabling us to utilize the full potential of our internationality and diversity.
Henkel’s commitment to leadership in sustainability is deeply embedded in our values. Maintaining a balance between economic success, protection of the environment, and social responsibility has been fundamental to our corporate culture for decades. This approach applies to every business unit and function, and our 47,000 employees all over the world have firmly embraced the principles of sustainable development in their daily work and think and act accordingly.
Our sustainability strategy: achieving more with less
To maintain this lead in the future, we have developed a long-term sustainability strategy and set a straightforward yet ambitious goal for the year 2030: By this year, all Henkel products and processes should be three times as efficient as they are today (“Factor 3”).
This aim addresses one of the central challenges we will face in the future: decoupling growth from resource consumption. Instead, we want to create more value – for our customers and consumers, for the communities we operate in, and for our company – while reducing our environmental footprint at the same time. Achieving more with less – this is the idea at the heart of our sustainability strategy which guides all of our business processes and activities.